Twitter’s New Blue Check Program: What You Need to Know
Twitter recently announced that it is revamping its verification process and bringing back the infamous blue checkmark. This program is set to help users easily identify authentic and notable accounts on the platform, while also providing more transparency on how the verification process works.
Artificial Intelligence Revolutionizes Digital Marketing: Strategies and Opportunities
The digital marketing landscape has evolved rapidly in recent years, and artificial intelligence (AI) has emerged as a significant driving force behind this transformation. As methods of AI becomes more sophisticated, it is increasingly being integrated into various aspects of digital marketing, from content creation to customer engagement. This article explores the ways AI is […]
Stanford Report on Social Media Astroturfing in the U.S. Election
A new report by the Stanford Cyber Policy Center uncovers a political consultancy’s attempt at using social media platforms to manufacture a fake grassroots social movement. The report, titled: Reply-Guys Go Hunting: An Investigation into a U.S. Astroturfing Operation on Facebook, Twitter, and Instagram, uncovers the work of an Arizona-based consulting firm call Rally Forge. […]
The One Computer Security Measure I bet you haven’t thought about
There are a ton of tools out there to help ensure your computer is not compromised. One I see a lot of people using is a small sticker over their built-in laptop camera to keep any prying eyes from infiltrating and recording what they are up to. I think this is a great idea and […]
When Your Tweet is on the James Corden Late, Late Show
Yesterday was confusing. Trump retweeted me, and myself, along with most of the internet was like: “whaaaaaaat”? Turns out James Corden, host of the Late, Late Show was just as confused. Watch it:
Donald Trump Retweeted me. The internet is confused and so am I
This morning I woke up to a gazillion notifications on Twitter and my first thought was: “oh crap, what did I do now?!” After all, if you’ve read a book like So You’ve Been Publicly Shamed, you know that things can go really bad, really fast on social media if you’re not actively thinking through […]
The One Biggest Thing you Can Do to Improve Your Website
So you have built a great website, it’s looking great and has all of the content you need to convince new customers to buy your product or service, or sign up as a volunteer, add their name to a petition or donate to your cause. You are pushing out interesting content to a growing audiences […]
Got Google Search Console?
I know it almost goes without saying that Google Analytics is an essential component for your website. But that said, on a regular basis I still come across sites that do not have it loaded on and tracking data. So this is a gentle reminder to make sure you have Google Analytics loaded on your […]
Are you A/B testing your email subject lines?
Email marketing still remains one of the best ways to engage existing clients, members, donors, volunteers and whatever other things you are looking for people to do with your website (most commonly referred to as conversions). You might think with the proliferation of other forms of online communication like Whats App and Slack, that email […]
Why I like paid social media campaigns
This is a question I get asked a lot: what are the benefits of paid advertising on social media versus organic engagement and growth? Truth be told, I really don’t put much faith in using organic strategies for engaging people on social media. What I mean by organic growth is posting content onto something like […]