Ask “George” about Don’t Think About an Elephant Using Claude AI
Everyone loves George Lakoff’s 2004 book Don’t think About an Elephant. Even after all these years, I am still in regular conversations with people about Lakoff’s concept of frames and the importance of repetition in communications. I thought it would be interesting to build an AI-assisted chatbot that draws on Lakoff’s book for its knowledge […]
Spake AI Training Series: Unlock the Power of AI for Your Campaigns
For more than 13 years, Spake Media has worked with campaigners, non-profits, and philanthropic groups around the world tackling today’s most urgent issues: climate change, human rights, economic injustice, and more. We are seeing how artificial intelligence is transforming digital communications, and non-profits can’t afford to be left behind. Our goal is to train up […]
Check out PromptQuest: a ChatGPT tool to learn AI Chat Prompting Skills
PromptQuest — a free, beginner-friendly tool that helps nonprofit teams learn how to write better prompts for AI tools like ChatGPT. If you’ve ever tried using AI but didn’t quite get the results you hoped for, chances are it wasn’t the AI—it was the prompt. That’s where PromptQuest comes in. PromptQuest is an interactive learning […]
Generative Engine Optimization: how to get noticed by Chat GPT, Claude, Perplexity and other Large Language Models
Before Google dominated our digital lives, my search engine of choice was ‘Ask Jeeves’ (I know I’m aging myself!). I remember the exact moment I searched ‘what is a blog’ into Ask Jeeves, because that one search so many years ago set the trajectory to where I am today. When Google surpassed early search engines […]
AI Tools and Resources for Non-Profits and Advocacy Organizations
Fundraising Marketing Data Tools Comms Campaign Fundraising and Donor Management CauseVox – Create peer-to-peer campaigns, donation pages, and event registrations without coding. Classy – Customizable donation forms and crowdfunding tools with donor analytics. NeonCRM – Donor management system with automation for recurring gifts. Kindful – Integrates donor data with 50+ apps like QuickBooks and Mailchimp. […]
Take our AI Usage Survey for Non-Profits and Campaigners
Take our 2-minute survey today. In return you’ll get an exclusive copy of our final report with results, insights and suggest AI-assisted tools to help your organization run more impactful campaigns. How is AI shaping the future of nonprofits and advocacy? We are conducting a survey to understand how organizations like yours use AI, where […]
Testing AI for Digital Marketing: 10 Must-Try Tools for Campaigners & Nonprofits
This is an AI-generated image by Canva. For digital marketing, AI provides some great tools to help campaigners and nonprofits, more effectively ideate, create, and disseminate impactal content online. The Spake team has tested a lot of AI tools in the past few months, evaluating their effectiveness in real-world campaigns to help nonprofits and advocacy […]
Meet Meg: How to Create a CustomGPT Persona for More Impactful Campaigns
Meet Meg, a CustomGPT persona we created. In this case study, we walk through the step-by-step process of designing a CustomGPT persona that we are calling Megan Brooks, or Meg for short. In the oldie times before the advent of consumer-available AI tools like ChatGPT, marketers and comms pros would convene large meetings of consultants […]
10 AI Tools Every Nonprofit Should Think About Using
This is image was generated using DALL-E. In the world of changemakers, campaigners, and front-line organizers, there is always more work than there are people to do it. This post explores how artificial intelligence (AI) tools can help us work more efficiently, freeing up time to dream up bold, creative ideas that engage and organize […]
Reconciling Artificial Intelligence and Sustainability
This is image was generated using DALL-E. One of the first “big tech” campaigns I worked on was to pressure Facebook to adopt renewable energy (instead of coal) for their new data centers. That was in 2011 and in those 14 years we have seen an explosion in the need for data-processing centers to power […]