On March 14th, 2023, Google rolled out its latest core update, which is set to have a significant impact on search engine results pages (SERPs). This update is part of Google’s ongoing effort to improve the quality of search results for users, and it’s important for businesses and website owners to understand how it may affect their online presence.
So, what exactly is the March 2023 Core Update, and how will it impact search rankings?
Firstly, it’s important to note that Google’s core updates are designed to improve the overall quality of search results by better understanding user intent and delivering more relevant content. This means that the update will likely impact websites that don’t align with Google’s quality guidelines, including those that use spammy or manipulative tactics to rank higher in search results.
According to Google, the March 2023 Core Update will focus on several key areas, including:
- Content relevance and quality: Google will continue to prioritize high-quality, relevant content in search results, which means websites that have thin or low-quality content may see a decline in rankings.
- Site speed and mobile-friendliness: Google has been placing an increasing emphasis on mobile-friendliness and site speed, so websites that are not optimized for mobile or have slow loading times may see a negative impact on their search rankings.
- User experience: User experience (UX) is becoming increasingly important to Google, and websites that offer a poor UX may see a decline in rankings. This includes sites that are difficult to navigate, have intrusive ads, or use interstitials that interrupt the user experience.
So, what can businesses and website owners do to get their site up-to-speed after the March 2023 Core Update?
The key is to focus on creating high-quality, relevant content that provides value to users. This includes optimizing your website for mobile devices, improving site speed, and ensuring a positive user experience. It’s also important to avoid using spammy or manipulative tactics to rank higher in search results, as these are likely to be penalized by Google’s update.
Additionally, it’s important to keep an eye on your website’s performance after the update is rolled out. If you notice a decline in rankings, it may be time to reassess your content strategy and make necessary changes to ensure your website is in line with Google’s quality guidelines.