Testing AI for Digital Marketing: 10 Must-Try Tools for Campaigners & Nonprofits
This is an AI-generated image by Canva. For digital marketing, AI provides some great tools to help campaigners and nonprofits, more effectively ideate, create, and disseminate impactal content online. The Spake team has tested a lot of AI tools in the past few months, evaluating their effectiveness in real-world campaigns to help nonprofits and advocacy […]
Meet Meg: How to Create a CustomGPT Persona for More Impactful Campaigns
Meet Meg, a CustomGPT persona we created. In this case study, we walk through the step-by-step process of designing a CustomGPT persona that we are calling Megan Brooks, or Meg for short. In the oldie times before the advent of consumer-available AI tools like ChatGPT, marketers and comms pros would convene large meetings of consultants […]
10 AI Tools Every Nonprofit Should Think About Using
This is image was generated using DALL-E. In the world of changemakers, campaigners, and front-line organizers, there is always more work than there are people to do it. This post explores how artificial intelligence (AI) tools can help us work more efficiently, freeing up time to dream up bold, creative ideas that engage and organize […]
Reconciling Artificial Intelligence and Sustainability
This is image was generated using DALL-E. One of the first “big tech” campaigns I worked on was to pressure Facebook to adopt renewable energy (instead of coal) for their new data centers. That was in 2011 and in those 14 years we have seen an explosion in the need for data-processing centers to power […]
Here’s our AI Usage Policy
This is an AI-generated image by Canva. With all the AI-assisted tools coming on the market, it’s important that our clients and our staff know how we use AI here at Spake. We have drafted an AI usage policy that outlines where we use the assistance of AI tools and where we don’t. Feel free […]
We are hiring: Junior Digital Specialist
Job description This is an entry-level digital marketing position. We are looking for someone we can work with and train to become a fully proficient expert in digital marketing. We work with non-profits around the world to help promote important progressive issues, like climate change and clean energy solutions, voters rights, income equality, LGBTQ equality, […]
Google’s March 2023 Core Update: What You Need to Know
On March 14th, 2023, Google rolled out its latest core update, which is set to have a significant impact on search engine results pages (SERPs). This update is part of Google’s ongoing effort to improve the quality of search results for users, and it’s important for businesses and website owners to understand how it may affect their online presence.
Twitter’s New Blue Check Program: What You Need to Know
Twitter recently announced that it is revamping its verification process and bringing back the infamous blue checkmark. This program is set to help users easily identify authentic and notable accounts on the platform, while also providing more transparency on how the verification process works.
Artificial Intelligence Revolutionizes Digital Marketing: Strategies and Opportunities
The digital marketing landscape has evolved rapidly in recent years, and artificial intelligence (AI) has emerged as a significant driving force behind this transformation. As methods of AI becomes more sophisticated, it is increasingly being integrated into various aspects of digital marketing, from content creation to customer engagement. This article explores the ways AI is […]
Stanford Report on Social Media Astroturfing in the U.S. Election
A new report by the Stanford Cyber Policy Center uncovers a political consultancy’s attempt at using social media platforms to manufacture a fake grassroots social movement. The report, titled: Reply-Guys Go Hunting: An Investigation into a U.S. Astroturfing Operation on Facebook, Twitter, and Instagram, uncovers the work of an Arizona-based consulting firm call Rally Forge. […]