Generative Engine Optimization: how to get noticed by Chat GPT, Claude, Perplexity and other Large Language Models
Before Google dominated our digital lives, my search engine of choice was ‘Ask Jeeves’ (I know I’m aging myself!). I remember the exact moment I searched ‘what is a blog’ into Ask Jeeves, because that one search so many years ago set the trajectory to where I am today. When Google surpassed early search engines […]
AI Tools and Resources for Non-Profits and Advocacy Organizations
Fundraising Marketing Data Tools Comms Campaign Fundraising and Donor Management CauseVox – Create peer-to-peer campaigns, donation pages, and event registrations without coding. Classy – Customizable donation forms and crowdfunding tools with donor analytics. NeonCRM – Donor management system with automation for recurring gifts. Kindful – Integrates donor data with 50+ apps like QuickBooks and Mailchimp. […]
Take our AI Usage Survey for Non-Profits and Campaigners
Take our 2-minute survey today. In return you’ll get an exclusive copy of our final report with results, insights and suggest AI-assisted tools to help your organization run more impactful campaigns. How is AI shaping the future of nonprofits and advocacy? We are conducting a survey to understand how organizations like yours use AI, where […]
Testing AI for Digital Marketing: 10 Must-Try Tools for Campaigners & Nonprofits
This is an AI-generated image by Canva. For digital marketing, AI provides some great tools to help campaigners and nonprofits, more effectively ideate, create, and disseminate impactal content online. The Spake team has tested a lot of AI tools in the past few months, evaluating their effectiveness in real-world campaigns to help nonprofits and advocacy […]
Meet Meg: How to Create a CustomGPT Persona for More Impactful Campaigns
Meet Meg, a CustomGPT persona we created. In this case study, we walk through the step-by-step process of designing a CustomGPT persona that we are calling Megan Brooks, or Meg for short. In the oldie times before the advent of consumer-available AI tools like ChatGPT, marketers and comms pros would convene large meetings of consultants […]
10 AI Tools Every Nonprofit Should Think About Using
This is image was generated using DALL-E. In the world of changemakers, campaigners, and front-line organizers, there is always more work than there are people to do it. This post explores how artificial intelligence (AI) tools can help us work more efficiently, freeing up time to dream up bold, creative ideas that engage and organize […]
Reconciling Artificial Intelligence and Sustainability
This is image was generated using DALL-E. One of the first “big tech” campaigns I worked on was to pressure Facebook to adopt renewable energy (instead of coal) for their new data centers. That was in 2011 and in those 14 years we have seen an explosion in the need for data-processing centers to power […]
Here’s our AI Usage Policy
This is an AI-generated image by Canva. With all the AI-assisted tools coming on the market, it’s important that our clients and our staff know how we use AI here at Spake. We have drafted an AI usage policy that outlines where we use the assistance of AI tools and where we don’t. Feel free […]
We are hiring: Junior Digital Specialist
Job description This is an entry-level digital marketing position. We are looking for someone we can work with and train to become a fully proficient expert in digital marketing. We work with non-profits around the world to help promote important progressive issues, like climate change and clean energy solutions, voters rights, income equality, LGBTQ equality, […]
Google’s March 2023 Core Update: What You Need to Know
On March 14th, 2023, Google rolled out its latest core update, which is set to have a significant impact on search engine results pages (SERPs). This update is part of Google’s ongoing effort to improve the quality of search results for users, and it’s important for businesses and website owners to understand how it may affect their online presence.