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Spring Cleaning is Time for a Digital De-Clutter

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Oh thank goodness, Spring is slowly, but surely creeping up. I am actually writing this on a patio, after having been holed up in the grey, rain and snow of Vancouver, Canada for the last three months. Today, I put Read more about Spring Cleaning is Time for a Digital De-Clutter[…]

The Single Best Measure of Success on Facebook

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Facebook’s data package, Insights, has been a great addition for anyone using Facebook for marketing. However, much like other data analytics programs, like Google Analytics for instance, there is no end of data to seek out and report on.   Read more about The Single Best Measure of Success on Facebook[…]

McKinsey Report Finds Email 40 Times More Effective than Social Media

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A new report out by no less than the renowned global consulting firm McKinsey & Company finds that when it comes to online acquisition of new customers, email is still by far your best bet. The McKinsey report finds that: Read more about McKinsey Report Finds Email 40 Times More Effective than Social Media[…]

Spake Media Proud to Be Part of Forest Heroes Victory

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Late last week, Wilmar International, one of the largest palm oil companies in the world announced that it has agreed to a long term plan that would see an end to destroying untouched rainforest to make way for palm oil Read more about Spake Media Proud to Be Part of Forest Heroes Victory[…]

Want a Database Manager to Fall in Love With You?

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Who doesn’t?! A database hasn’t changed much since the days of Microsoft Access. No matter how big or complicated a database gets, its always going to be, essentially, a large spreadsheet with a series of rows and columns. So when you Read more about Want a Database Manager to Fall in Love With You?[…]

Time for a Fall Online Clean Up!

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Have you Googled your name lately? Probably be a good idea to do that today and see if all of your bios and profiles are up to date. With so many places to put your profile these days – social Read more about Time for a Fall Online Clean Up![…]

Are you vulnerable to hackers? A few pro-tips

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Just had a recent (quite dramatic) reminder about the importance of updating my sites to minimize the likelihood of getting hacked.  Notice I did not say “hack proof” my sites. That’s impossible. Hackers are typically one or two steps ahead Read more about Are you vulnerable to hackers? A few pro-tips[…]

You Have a Social Media Expert, but No Search Engine Expertise?

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Cross posted from Online Action Labs. Okay, maybe you do have someone who helps you with Search Engine Optimization (SEO), but I can tell you from years of experience that most campaigning and advocacy organizations do not. Search Engine Optimization, Read more about You Have a Social Media Expert, but No Search Engine Expertise?[…]

Domain Registry Rip Offs – Know the Price of a Web Address

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Cross-posted from Online Action Lab. I was just sent an unsolicited offer to renew a web address I own that kind of blew my mind. The letter from the “Domain Registry of Canada” sent me a “Domain Name Expiration Notice” offering to Read more about Domain Registry Rip Offs – Know the Price of a Web Address[…]

Get Your Meta Data On & Improve Your Google Traffic

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A typical website gets most of its traffic from Google, Facebook and Twitter (usually in that order, but sometimes Facebook will trump Google). While people invest a lot of time in their social media presence, Google is often overlooked as Read more about Get Your Meta Data On & Improve Your Google Traffic[…]