Are you A/B testing your email subject lines?
Email marketing still remains one of the best ways to engage existing clients, members, donors, volunteers and whatever other things you are looking for people to do with your website (most commonly referred to as conversions). You might think with the proliferation of other forms of online communication like Whats App and Slack, that email […]
Why I like paid social media campaigns
This is a question I get asked a lot: what are the benefits of paid advertising on social media versus organic engagement and growth? Truth be told, I really don’t put much faith in using organic strategies for engaging people on social media. What I mean by organic growth is posting content onto something like […]