Way back in the day, when Stumble Upon and Digg.com were still a thing, I would use an online communications “Octopus” for digital strategy planning.
Basically, it was a matrix of all the different online platforms out there that I could look at when developing an online communications strategy.
I figured it was about time to update the Octopus since I couldn’t find any new and updated versions online.
You can download the Octopus here or just bookmark this link and you can come back to it as needed.
Did I miss any major categories or details worth noting? Happy to add to this graphic based on feedback.