Everyone loves George Lakoff’s 2004 book Don’t think About an Elephant. Even after all these years, I am still in regular conversations with people about Lakoff’s concept of frames and the importance of repetition in communications. 

I thought it would be interesting to build an AI-assisted chatbot that draws on Lakoff’s book for its knowledge base. So I built Ask George.

Ask George is built using Claude AI with a specialized knowledge base focused on Lakoff’s work on political framing. This tool allows users to explore concepts like the strict father vs. nurturant parent worldviews, understand why progressive messaging often fails, and learn practical reframing strategies for political communication. Whether you’re a student, activist, political communicator, or simply curious about how language shapes political thought, Ask George provides accessible explanations of complex cognitive linguistic theories and offers guidance on applying Lakoff’s frameworks to real-world political situations

I’ve embeded Ask George below. Give it a try and let me know how it goes!