This is an AI-generated image by Canva.
For digital marketing, AI provides some great tools to help campaigners and nonprofits, more effectively ideate, create, and disseminate impactal content online.
The Spake team has tested a lot of AI tools in the past few months, evaluating their effectiveness in real-world campaigns to help nonprofits and advocacy groups make informed choices.
Here are 10 AI-powered solutions worth considering.
1. Pyrra – monitoring the troll farms
Pyrra is an AI-powered intelligence platform designed to monitor and analyze alternative social media channels. It assists organizations in identifying and tracking threats, disinformation, and emerging narratives that may impact their operations or reputations.
Use case: By scanning over 30 alternative social media sites, Pyrra helps identify potential risks, including hate speech, disinformation campaigns, and calls for violence that could target their initiatives. Pyrra’s AI capabilities detect and analyze disinformation narratives, enabling organizations to respond proactively and protect their causes from misinformation.
2. Opus Clip – video clipping, editing and repurposing
Opus Pro is an AI-powered video editing platform that transforms long-form videos into engaging short clips optimized for social media platforms like TikTok, YouTube Shorts, and Instagram Reels. By analyzing extensive video content, it identifies key moments and repurposes them into concise, impactful segments, streamlining the content creation process.
Use case:
Transform lengthy speeches, panel discussions, or educational webinars into short, compelling clips that are more likely to be shared on social media, thereby reaching a broader audience. Utilize Opus Pro’s features, such as animated captions and AI-generated B-roll, to create visually appealing content that captures viewers’ attention and effectively communicates key messages.
3. Make – a new, better version of Zapier
For fans of Zapier, Make is worth a look at as an alternative. Make is a visual automation platform that enables users to design, build, and automate workflows without coding. It connects various applications and services, streamlining processes across different tools.
Use case: Use Make to integrate an online donation platform with a CRM system. This automation ensures that donor information is automatically updated in real-time, reducing manual data entry and minimizing errors.
4. Gamma – AI Presentation Creator
Gamma helps marketers create PowerPoint-style presentations directly from text input. This tool is perfect for pitching ideas, reporting campaign results, or preparing internal training materials quickly and effectively.
Use case: Upload a final campaign report, and Gamma will create a slide deck. While it’s not perfect, but it helps you get past the design and initial draft phase in seconds.
5. Heygen – AI-Generated Video Avatars
Heygen creates lifelike video avatars that can deliver your script in a polished, professional manner. This tool is a game-changer for video marketing, allowing you to produce engaging content without needing on-screen talent.
Use case: Heygen can be a bit unsettling. You can upload a script and select a highly realistic AI-generated avatar to read it. This is a solution for people who want to create videos but are uncomfortable appearing on camera.
6. Napkin.ai – Visualizations and Blog Writing
Napkin.ai converts text or uploaded documents into visualizations and generates blog posts. This tool is ideal for marketers looking to turn complex data into easily digestible content or produce high-quality written first-draft content efficiently.
Use case: Upload a blog post and, with simple instructions, create things like infographics. You can also describe in text the infographic you’d like, and it will generate a downloadable graphic.
7. Google Illuminate – Conversation Generator
Still in beta (and I would say not even that yet), Google Illuminate enables you to generate interactive conversations based on a topic or document, tailored to a specific audience. You can use this tool for engaging chatbots, educational content, or audience-specific campaigns.
Use case: You kind of have to try it to see what Illuminate does. Essentially, you choose a topic, and it creates a conversation between two people based on the content provided. Currently, Illuminate restricts the content types that can be used, but I suspect it will soon allow uploads of any content. When that happens, you could even produce a weekly interview podcast entirely using AI.
8. Flick – Social Media Organizer
Flick simplifies the management of social media platforms by organizing content creation, scheduling, and analytics in one place. This tool helps marketers streamline workflows, optimize posting schedules, and analyze performance metrics, ensuring a cohesive and impactful social media presence.
Use case: You have a medium amount of content but are using an overpriced social media organizer/scheduler. This is an affordable alternative that integrates its own generative AI assistant, called Iris.
9. Guuide – How-To Video Creator
I really, really like Guuide. Guuide helps you create step-by-step “how-to” videos effortlessly. This tool is excellent for educational content, tutorials, or product demonstrations, enhancing audience engagement and providing valuable resources to customers.
Use case: You have a series of steps for setting up a new ad campaign on Google and want to capture each step. Guuide uses slick AI to instantly create a comprehensive step-by-step video tutorial.
10. Otter AI Chat – Slack and Zoom Integration
Otter AI Chat integrates with Slack and Zoom to act as your virtual assistant. It can summarize meetings, track conversations, and answer questions like, “What did Lisa say about Otter in the meeting?” This tool streamlines communication and ensures important information isn’t overlooked.
Use case: This tool might feel intrusive to some, so review Otter’s privacy standards before using it. This generative AI tool works during Zoom calls to record and summarize discussions. While we haven’t tested it yet, Otter is a very popular AI tool.