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Love it or hate it, Google is the apex of the internet and when it comes to traffic from Google to your website, it is the most valuable. When people search a word or phrase or question on Google and your website shows up in the results that appear on the first page (and especially the first three results) they will go to your site, stay longer and engage more than if they came from any other source on the internet.
Many search terms are highly competitive, meaning that people are actively using search engine optimization (SEO) strategies and tactics to get their website listed high up in Google search results for terms related to their work.
Spake has more than 10 years of experience in search engine optimization. We realized very early on that search traffic was more valuable than traffic from any other source, whether that be Facebook, Twitter or even the front page of the New York Times!