At Spake we provide digital marketing strategy services to nonprofits and campaigning organizations around the world. By integrating and leveraging artificial intelligence (AI) technologies, we enhance the quality, efficiency, and impact of the campaigns-for-change that we work on with our clients. We believe in transparency and ethical practices in the use of AI, ensuring that innovation works hand-in-hand with trust and accountability. Below, we outline our policy for AI usage across our services.
Last Updated: September, 2024
1. Purpose of AI Integration
Spake integrates AI into our workflows to:
- improve the precision and effectiveness of digital campaigns.
- Streamline operations and reduce repetitive manual tasks.
- Provide data-driven insights for more informed decision-making.
- Optimize targeting and messaging for better audience engagement.
- Enhance creativity and efficiency in content creation, design, and marketing strategies.
2. Privacy and Data Protection
Spake takes privacy and data protection seriously. Our AI usage adheres to the following principles to safeguard client and audience information:
- Private and Confidential Files: we do not under any circumstances share sensitive and/or confidential files or information with AI services or software (i.e. Chat GPT) without the express consent of a client.
- Data Minimization: We collect and process only the data necessary to achieve campaign goals.
- Data Security: Robust measures are in place to secure data against unauthorized access, breaches, and misuse.
- Compliance: We adhere to all relevant privacy laws and regulations, including GDPR, CCPA, and other applicable standards.
- Transparency: Clients are informed about how their data is used in conjunction with AI technologies, and consent is obtained where required.
- Anonymization: Whenever possible, personal data is anonymized to protect the identities of individuals.
- Third-Party Tools: Any third-party AI tools we use are carefully vetted to ensure they meet our strict privacy standards.
3. AI Applications in Our Services
AI is utilized across the following areas to assist in delivering exceptional results:
- Audience Targeting: Using AI to analyze data and segment audiences for highly personalized campaigns.
- Content Creation: Leveraging AI tools to assist with ideation, writing, and multimedia design while maintaining a human-led creative process.
- Social Media Management: Automating scheduling, monitoring trends, and analyzing engagement.
- SEO Optimization: Employing AI to conduct keyword research, optimize content, and improve search rankings.
- Email Marketing: Personalizing email content and optimizing delivery schedules through AI.
- Performance Analytics: Utilizing AI to track, measure, and report campaign outcomes in real-time.
4. Ethical Principles
Spake adheres to the following principles in the use of AI:
- Transparency: We clearly communicate how AI is being used in our processes and campaigns.
- Accountability: While AI is a powerful tool, all decisions are reviewed and approved by our experienced team to ensure quality and alignment with client goals.
- Privacy and Data Security: We use AI responsibly and ensure all data processed is protected in accordance with applicable privacy laws and our client agreements.
- Avoiding Bias: We actively monitor AI tools to minimize biases in data and outputs, ensuring fair and equitable practices.
- Collaboration: AI is used to augment human expertise, not replace it. Our team ensures the creative and strategic aspects of your campaigns remain human-centered.
5. Client Collaboration and Consent
We work closely with clients to ensure they understand and approve of how AI will be used in their campaigns. Any specific concerns or preferences regarding AI usage can be discussed and customized to fit your needs.
6. Continuous Improvement
Spake is committed to staying at the forefront of AI innovation while ensuring ethical and effective implementation. We continuously evaluate and improve our AI tools and processes to better serve our clients.
7. Contact Us
For any questions or concerns about our AI usage policy, please contact us at:
- Phone: +1-778-878-6606
- Signal: Kevin Grandia at +1-778-878-6606
- Email: kevin@spakemedia.com
At Spake Media House Inc., we are excited to use AI to help you achieve your goals more effectively and efficiently, while staying true to your mission and values.
Approved by:
Kevin Grandia, Founder
Spake Media House Inc.
