There’s a few times a year when it is good to just check on the health of your organization’s website, and September is a good one since you’re back at work (sorry) after what I hope was an amazing summer break!
Here’s a checklist of things to go in and look at to ensure your website is doing what it is you want it to do:
1. Are all your social share buttons working? From time-to-time social channels like Facebook and Twitter change their API’s and that can impact how your social share buttons are functioning.
2. Is all your meta data up-to-date? Google uses meta data to figure out what your site is all about. Check to make sure that your website’s title and meta description accurately reflect your latest organizational description.
3. Is your site still running as fast as it can be? Use a tool like Google’s site speed check to make sure there is nothing you’ve added to the site in the last while that is making your site lag. This is important for user experience, as well as search engine optimization.
4. Is your email auto-responder up-to-date? Sometimes this language is changed for a purpose-built email campaign that has since ended. If you use an auto-responder for new email sign up’s, go in and make sure the language is what you want it to be.
5. Is your contact information up-to-date? Don’t really have to explain this one any further.
6. Is Google Analytics still functioning? If you use a traffic analytics package, make sure it is still tracking all that amazingly important data on who is visiting your website.
7. Do you have broken links? Pages that maybe used to work might not be working now for all sorts of annoying reasons. Run a broken link checker like http://www.deadlinkchecker.com/ to make sure this hasn’t happened.
8. Are all your staff bios up-to-date? People come and go and this page can get outdated quickly.
9. Have you blogged lately? I confess this is one that nags me all the time! If you have a blog, has anyone posted on it in the last while? The more recent the blog post the better, but as they say: “Time flies when you’re having fun,” and your blog section can be left behind.
10. Are all of your plugin’s up-to-date? A lot of organizations use a content management platform like WordPress which uses open source plugins. These can get out of date, just like your iPhone operating system, and need to be update for all sorts of reasons.
This is not an exhaustive list by any means, but I hope it helps and gets you thinking about doing regular check in’s on the health and well-being of your organization’s website.
The amazing image in this post if from Spake Media partner Evan Leeson at Catalyst Internet.