Millions of Brazilians are taking to Google and social media apps to find out more information about their presidential candidates as we approach the first round of a presidential election in Brazil. For a primer on how presidential elections in Read more about Brazil 2018: Who’s winning at internetting: Bolsonaro, Haddad, or Ciro?[…]
The recent data breach involving Facebook and the political consulting firm Cambridge Analytica raises some important questions for any company that uses social media platforms to advertise and communicate. Here at Spake Media, a big part of our day is Read more about A Wake Up Call for Facebook and Other Big Data Providers[…]
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Digital security is more important than ever. Here’s three things you can do right now to make your online profiles, email and data more secure: 1. Use two-step verification: most of the major online services like Gmail, Facebook, Twitter etc., have Read more about Three ways you can increase your online security right now[…]
This is a great video from Google on the things to look for if you are interested in hiring someone to do search engine optimization (SEO) for your organization.
Even more than ever, in this US presidential election social media platforms like Twitter and Facebook played a major role in shaping the public debate and moving voter behaviour. Clearly there is a lot to unpack and analyze over the Read more about Social Media and the 2016 U.S. Presidential Election[…]
Millions of Americans are seeking out information on Google to learn more about presidential candidates Hillary Clinton and Donald Trump. And what voters find on the search engine results pages really does matter – a study last year showed conclusively that Read more about Trump vs. Clinton: Who is Winning on Google So Far?[…]
There’s a few times a year when it is good to just check on the health of your organization’s website, and September is a good one since you’re back at work (sorry) after what I hope was an amazing summer Read more about Time for that Fall Website Check Up?[…]
Want more attention for your work, brand, message, idea or product online? While we don’t all have thousands of dollars or hundreds of hours to launch a major online digital campaign, there are some simple(ish) things you can do to Read more about Three Things You Can Do Right Now to Raise Your Online Profile[…]
Given that we could be going into a federal election here in Canada as early as this weekend (sigh) and I have a lot of folks asking me about the rules and regulations around election advertising by third parties, I thought I would Read more about Third Party Advertising 101 for the 2015 Canadian Federal Election[…]
Thought I would share the solution I found after a seriously annoying Mac malware attack that kept opening extra tabs to spam sites on my Google Chrome browser. I had to sift through a lot forums to find the right answer but Read more about Is Google Chrome Opening Up Spammy Tabs on Your Mac?[…]
There is a big difference between getting traffic to your online campaign and getting traffic that makes a difference. Honestly (and don’t tell anyone), but give me a few days and I can get you 100,00 pageviews using very legitimate sources. Read more about Is Your Online Presence a Mile Wide but Only an Inch Deep?[…]
On more than one occassion have I proclaimed to clients, colleagues and staff that it is “the year of data!” Thing is, what the heck does that mean? Where do you even start to use data to do anything more than Read more about Do You Produce Monthly Data Reports for your Online Campaigns?[…]