A typical website gets most of its traffic from Google, Facebook and Twitter (usually in that order, but sometimes Facebook will trump Google). While people invest a lot of time in their social media presence, Google is often overlooked as a place to expand audience and get more visitors. On most sites I manage or analyze data for, I typically see visitors from Google staying longer on page and clicking around more than visitors that are referred from other sources (barring direct email, which is much higher effort). This higher level of engagement makes sense, because people coming to your
